Dive Summary:
- Sears and Kmart have become the latest major retailers planning to open their doors to eager Black Friday shoppers on the Thanksgiving holiday.
- Kmart will open to shoppers beginning at 6 a.m. on Thanksgiving Day and will remain open for 41 straight hours.
- Sears has announced it will open its doors beginning at 8p.m. on the Thanksgiving holiday, similar to other major competitors.
Dive Insight:
"Sears and Kmart have been leaders in integrated retail, delivering convenient options to create a more rewarding shopping experience for our members, while blurring the boundaries between offline and online shopping," said Leena Munjal with Sears. Both retailers are planning to showcase their multi-channel capabilities this holiday season by allowing shoppers to purchase merchandise in-store and receive free home delivery.
