Dive Brief:

• Sears Holdings reported a second quarter loss of $573 million, the ninth consecutive unprofitable quarter for the parent company of Sears and Kmart. 
• Revenue fell $858 million in the most recent quarter as sales fell 9.7%.
• Edward Lampert, CEO of Sears Holdings and its largest shareholder, said the results where "unacceptable" in a statement. 

​Dive Insight:

Sears seems to have realized what is working and what isn't this year, spinning off Lands' End in April and placing a heavy emphasis on Sear's and Kmart's loyalty programs. At issue here is whether the company can recover from the dull reputation it has occurred over the years. If it can gain the status it lost over the last 30 years by reducing costs and closing more stores, perhaps there's a future for Sears Holdings.