Dive Summary:

• Sears has released a television commercial gaining attention from media outlets and the general public.
• The playfully self-deprecating TV spot follows 27 consecutive quarterly losses in sales and a slew of store closings for Sears.
• "The only thing more surprising than finding the hottest fashions and gifts is where you find them," says a narrator during the 30-second televised advertisement.

Dive Insight:

The television ad consists of two female twenty-something’s utilizing the desolate parking lot at a Sears department store to catch an afternoon movie at a shopping mall—then embarking on an impromptu shopping spree. Sears Holdings Corp. recently announced plans to spin off its Lands' End clothing business to shed assets as sales for the company continue to decline steadily.