Lingerie brand Savage X Fenty has appointed Hillary Super as its new chief executive officer and board member.
The appointment — which is effective next week — was first reported by Vogue Business and confirmed in a LinkedIn post from Super. Super takes over the position from founder and celebrity Rihanna, who will remain in a leadership role as executive chair, according to Vogue.
The company did not immediately respond to inquiries from Retail Dive.
Super previously served as global CEO at Anthropologie Group for about four years, stepping down in April 2021, according to LinkedIn. Prior to that, the executive acted as global president at the company and held various leadership positions at Guess, American Eagle Outfitters and Gap Inc.
In a statement to Vogue, Super said “the brand is a major powerhouse in the lingerie and apparel industry, and its unwavering commitment to celebrating inclusivity and fearlessness is inspiring.”
The lingerie brand has been steadily expanding its physical footprint. Opening its first store in Las Vegas in 2022, the company now has seven stores in total listed on its website. Savage X Fenty also launched a pop-up shop in Los Angeles ahead of Rihanna’s Super Bowl performance.
Savage X Fenty has focused on incorporating technology into its locations, launching a new iteration of its in-store digital fitting service in February in partnership with Fit:Match. The tool scans customers’ bodies using sensors and provides product recommendations.
Speaking to its expansion from e-commerce into brick and mortar, the company told Vogue “we have a highly engaged customer base with our DTC model, and also recognise that there is opportunity for us to expand further by meeting customers where they are and offering other avenues of accessibility.”
Savage X Fenty in January 2022 raised $125 million in a Series C funding round led by Neuberger Berman, according to reporting by Forbes. Prior to that, the company snagged $115 million in Series B funding led by L Catterton along with existing investors including Marcy Venture Partners and Avenir.
