Dive Summary:
- Samsung will enter the physical U.S. market in an attempt to better showcase their products after striking a deal with retailer Best Buy to share in-store space.
- Samsung Experience Shops will showcase tablets, smartphones and televisions. The initiative is targeted at competing with Samsung’s major mobile competitor, Apple.
- The in-store space for Samsung is a part of Best Buy’s in-store restructuring aimed at improving operating profits by $200 million annually.
From the article:
"The company, which introduced more than a dozen new features for the Galaxy phone at a New York event last month, faces the challenge of explaining them clearly to U.S. shoppers, said Richard Doherty, executive director at Envisioneering Group, a consulting company."
