Dive Brief:

• Sam’s Club is launching new products and services to entice younger consumers to buy memberships. 
• The warehouse club will offer limited quantities of special merchandise, business lending, a buy-online/pick-up-in-store service, and free 30-day supplies of popular generic drugs. 
• The initiative is designed to lend new excitement to each of the average 17 visits members make to Sam’s Club every year. 

Dive Insight:

Sam’s Club is shaking up its products and services to build excitement and attract new members from the millennial demographic. Looking to make visits a less-predictable “treasure hunt” experience, Wal-Mart’s warehouse club has directed buyers to bring in limited quantities of unusual merchandise from seller pitch sessions.

Sam’s Club is engaging in social media, and coupon promotions to target shoppers with memberships, and is adding a business lending center targeting small entrepreneurs. The chain has also rechristened its buy-online/pick-up-in-store offering as Click ’n Pull.

Last, Sam’s Club will offer generic versions of the nation’s top five prescription drugs, available free of charge to Sam’s Plus members in the 35 states that permit such a service.