Dive Brief:

• According to a survey of 5,000 marketers concerning their budgets for 2015, 70% said they plan to increase spending on social media advertising in 2015. 
• The survey— sponsored by Salesforce—also revealed that 70% plan to increase spending on organic social or content marketing. 
• Mobile will also be a focus in 2015, with 67% of marketers planning to up spending on mobile data tracking and 66% to increase the budget on branded mobile apps. 

Dive Insight:

Increasing marketing budget for certain channels is always a good indicator that brands and companies are shifting their vision to those areas.

ROI from social and mobile must be there for so many marketers to increase spending on those items, perhaps especially for retailers with strong followings on social media channels like Instagram. It seems that at least some of them are finding a way to successfully turn that "like" on social media into a "buy."