Dive Summary:
- Saks has announced that it will now be offering free shipping for loyalty members on all channels such as Saks stores, Saks.com and Saks Fifth Avenue Off 5th stores.
- SaksFirst membership will also be automatically granted with no minimum spending requirement giving members points towards a SaksFirst gift card with their very first purchase.
- The launch of the changes will kick off at the flagship store with "Five Days of Firsts" with other Saks channels following with their own promotions.
From the article:
"...Saks Fifth Avenue is amping up its omni-channel strategy by updating its SaksFirst loyalty program and adding free shipping. The changes will make the benefits of the program more consistent across Saks’ different channels..."
