Dive Summary:
- Saks Fifth Avenue has named a former Harrods executive to new chief marketing officer for the company.
- Mark Briggs will take over the role for Saks Fifth Avenue in March of next year following a two-decade stint with Harrods.
- Briggs will report to current president Marigay McKee – a longtime collaborator and former Harrods executive.
Dive Insight:
After beginning his retail career with Harrods in visual merchandising, Briggs will now provide leadership on all marketing, creative and visual merchandising for Saks Fifth Avenue. “Mark brings a wealth of experience in luxury brand management with a proven track record of creating retail magic around heritage brands. His passion for Retail Theater and essential understanding of the customer will be integral to our success,” said Saks president Marigay McKee.
