Dive Summary:
- With home prices rising, unemployment diminishing and the number of vacant houses decreasing, Citi analyst Deborah Weinswig states that stores with home goods have the most to gain.
- Retailers such as Macy's, Target and J.C. Penney may see sales numbers swell into double digit percentage gains.
- Martha Stewart says that even the struggling J. C. Penney could stand to gain from the shifting housing market as they look to open seven new store with 90% new home assortment.
From the article:
"...Rising home prices, the whittling down of vacant housing across the nation, coupled with dropping unemployment rates, will prompt shoppers to spend mightily on home goods in 2013, according to the report..."
