Dive Summary:
- LG plans to increase its number of overseas retail stores by 3,000 increasing the total number of stores by 20% in 2013 in emerging markets.
- The move into greater markets comes as no surprise as many other Smartphone carriers have begun to increase their retail footprint in order to compete with Apple’s retail presence.
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With Samsung and Apple dominating the majority of sales, LG plans to attract more consumer interest as last week Samsung announced plans to set up ‘mini shops’ throughout Best Buy locations across the U.S.
From the article:
Samsung Electronics Co., LG's crosstown rival, recently announced plans to set up U.S. boutiques within consumer-electronics retailer Best Buy Co.'s stores, which are set to open as the South Korean company starts selling its flagship Galaxy S 4 smartphone in the second quarter.
