It's been another weird week in retail. Hipdot and Peeps launched a makeup collection, KFC introduced basketball-themed slippers and Kind expanded into the frozen smoothie category.
This, and more, in this week's retail therapy.
Hipdot and Peeps made a palatable collab
Easter is right around the corner, and what better way to get into the holiday vibe than to wear a collection inspired by it.
Thanks to Hipdot and Peeps, makeup lovers can create a look reminiscent of their childhood snack.
The beauty brand and Peeps last week launched a limited-edition makeup collection inspired by your favorite Easter treat. The collection is available online on Hipdot's website and Ulta Beauty, and can only be shipped within the U.S. and Canada, Hipdot said on Twitter.
Just when we all thought Easter was just for kids... #HIPDOTxPEEPS brings makeup lovers a fun Easter basket stuffer!
— HipDot (@HipDotCosmetics) March 9, 2021
Swatches by @colourpopcult pic.twitter.com/V69paswCLI
The collection features a $16 six-shade palette, with colors reminiscent of the sugary snacks. And the eyeshadow palette appears to have gained quite the attention as it is currently sold out on Hipdot's website.
The sweet collection also has a four-piece sponge set, which retails at $24 on its own. Makeup gurus can also grab the palette and sponge set bundle for $40.
Makeup seems to be a category that some food companies like to dip their toes in these days. Just recently, Chipotle and E.l.f joined forces to create a burrito-themed makeup collection featuring eyeshadow shades inspired by ingredients like brown rice, pinto beans and guac.
KFC's new basketball slippers
KFC Canada is offering a pair of kicks guaranteed to keep your feet warm without sacrificing your aesthetic.
Just in time for ongoing basketball games in the U.S., KFC dropped its first basketball-inspired slippers that allows fans to watch their favorite team without sacrificing style for comfort.
Courtside style meets couchside comfort. Mark your calendar for the #BUCKETDROP raffle, live on March 11th at https://t.co/S02oN7Z82h. pic.twitter.com/ILM6SsZuDm
— KFC Canada (@kfc_canada) March 8, 2021
KFC Canada on Thursday kicked off a "Bucketdrop raffle", which will run through Sunday. Unfortunately for basketball fans residing elsewhere, the slippers are only available to residents of Canada.
Stepping into the footwear category isn't new to KFC. The fast-food chain partnered with Crocs to produce clogs made to look like KFC's classic fried chicken bucket in February last year.
Kind advances into the smoothie category
Miss going to your favorite smoothie bar? Worry not, snack-maker Kind is branching from the snack aisle to the frozen goods section.
As consumers continue to eat breakfast at home due to the pandemic, Kind released its "first-ever" frozen breakfast offering: smoothie bowls dubbed Kind Frozen. The company also reiterated its promise of providing healthy and delicious snacks to the frozen breakfast category.
Kind said it's releasing smoothies bowls in response to the $3.7 billion frozen breakfast market, which has grown 7% year over year.
The brand currently offers four different smoothie bowl flavors: Almond + Mango Pineapple Passion Fruit, Almond + Triple Berry Açaí, Almond + Chocolate Banana, and Almond + Peach Kiwi Greens. All the offerings are ready to eat.
The company said it is building on the success of its Kind Granola, which grew 22% in 2020, surpassing its category by 4%.
"We've all been told that breakfast is the most important meal of the day, and the KIND Promise plays well within this evolving category where yogurt, smoothies, granola and other better-for you-options have come into favor with increasingly health-conscious consumers," Kind founder Daniel Lubetzky said in a statement.
