Dive Summary:
- Forrester Research, released the results of its "2013 State of Retailing Online" survey Sunday at the National Retail Federation's convention, and in its analysis the firm predicts an impending peak for online shopping.
- Online retail sales rose from $177 billion in 2010 to $226 billion in 2012, accounting for about 10% of the average company's sales, according to the report, and Sucharita Mulpuru, vice president of Forrester Research, indicated that he expects to see online sales peak at about 20%.
- Retailers surveyed indicated intentions for 2013 to improve checkout, product details and the user experience.
From the article:
"... Where online sales used to be a small part of a retailer's business, it has become a powerful tool, she said, amounting to about 10 percent of a company's sales on average. Online retail sales totaled $226 billion in 2012, up from $177 billion in 2010.
Those figures will continue to rise but not as rapidly because the pool for potential new online customers is only so big, she said. And while many retailers will continue to develop mobile shopping for smartphones and tablets, those sales reflected just a small portion — $2 billion — of total online sales last year. ..."
