Dive Brief:
- Under one website, shoppers can purchase resale luxury with the introduction of dejaWOOO.com. The company announced the launch on March 16, according to a press release shared with Retail Dive.
- The platform examines online resale platforms for search results. The site combs through over 1 million luxury products from over 3,000 brands listed.
- The tech company was founded in 2021 and received a pre-seed investment for the site. The company in one year amassed more than 40,000 followers across its Chinese social platforms RED, WeChat and Weibo.
Dive Insight:
Headquartered in China, DejaWooo says it is the most comprehensive global search engine for pre-owned fashion. The site curates products based on search terms and filters such as by designers, stores and by specific clothing and accessory items. Users can also compare and distinguish by price with filters on searches as well as saving favorite items to an account.
“Beyond offering unique and rare fashion items not available on the high-street, pre-owned fashion represents an opportunity for the industry to embrace more sustainable pathways,” co-founder Gregory Cole said in a press release. “Our vision is to contribute to this sustainable shift by building consumer trust while offering brands and partners an evolving picture of pre-owned fashion shopping trends. Beyond retail, we are also exploring partnerships with sustainable and upcycling organizations to reduce fashion’s environmental impact.”
The platform will also regularly launch curated drops to their site. This consists of a video dedicated to exploring historical fashion trends and specific items related to the theme. The current one listed on the site is “Curtain Calls” which discusses the history and sentiment of curtain calls done by luxury designers and creative directors at the end of their fashion shows. The products listed feature Dior, Celine, Chanel and more.
Some of the resale platforms featured on DejaWooo include Vestiaire Collective, Lampoo, The Luxury Closet, Designer Revival, What Goes Around Comes Around, Collector Square and others.
Since DejaWooo is a search engine, the site said it cannot guarantee global shipping, authenticity or work with refunds/exchanges. The site noted that it only lists products from merchants who meet specific criteria for the most reliable results.
