Dive Summry:
- A new report released by the online measurement firm, comScore Media Metrix, reveals that online sales now make up 10% of total retail sales as online sales figures jumped up to $186.2 billion, a new record, in 2012.
- While online traffic at Amazon increased from 114.7 million in Dec. 2011 to 120.8 million in Dec. 2012, many other big retailers saw a decline in numbers; Walmart decreased from 55.8 million to 52.2 million, Target remained stable at 37.4 million visitors, Best Buy dropped from 34.5 million to 32.6 million and Sears fell from 29.8 million to 27.7 million visitors.
- As e-commerce grows, Amazon continues to gain — Q4 sales increased 22% to $21.3 billion while sales for 2012 increased 27% to $61 billion.
From the article:
"...Traffic trends at Walmart and other major retailers declined in December even though e-commerce sales set new records in the fourth quarter and throughout 2012.
Online sales now account for 10% of total retail sales..."
