Dive Summary:

• Recent events surrounding the illegal use of PEDs has had a signification impact on the Major League Baseball brand, souring its popularity with some consumers, based on details published by Forbes.
• Buzz scores, the BrandIndex rating system on brand sentiment, have reached an all-time low of-3 during the month of August. The figures indicate that the recent headlines have had a negative impact on the MLB brand among adults.
• Despite the recent trend, the brand is holding up and could escape long-term damage, as the majority of adults believe the league has taken appropriate action against PED use.

From the article:

A recent YouGov Omnibus study of 1,000 A18+ conducted from August 6to August 8 found that 78% of the US population was aware of the investigation and/or punishments going on in baseball, with 41% of these ‘aware’ adults thinking the league acted appropriately aggressive in their pursuit of the case and suspensions.  That compares to 27% who thought MLB was not aggressive enough