Dive Summary:

• Abercrombie and Fitch CEO Mike Jefferies plans to meet with the teenager protestor who has initiated a campaign against the company which now has over 70,000 online supporters, according to reports.
• The public backlash was spurred by comments made by Jefferies in 2006 regarding the brand’s exclusionary marketing and merchandise practices toward consumers.
• “While I believe this 7 year old, resurrected quote has been taken out of context, I sincerely regret that my choice of words was interpreted in a manner that has caused offense,” says a statement released by Jefferies.

From the article:

That a national retail chain is reportedly meeting with an 18-year old who, because he felt marginalized, launched a campaign that now boasts nearly 70,000 supporters and counting, shines a spotlight on the democratizing quality of the digital arena.