RadioShack says it's back with social media campaign

Dive Brief:

RadioShack has launched a social media marketing campaign reminding people that it is still in business with videos starring comedians Orlando Jones and Carlos Mencia.
RadioShack is also posting endorsements and product offers to Twitter and Facebook, hashtagged #RadioShackisBack.
The chain filed for Chapter 11 bankruptcy protection in February and has emerged under new owners in April after shuttering more than half of its 4,000 stores.

Dive Insight:

RadioShack is not gone and trying not to be forgotten after emerging from Chapter 11 bankruptcy protection in April. The chain has launched a social media campaign featuring videos starring comedians Orlando Jones, who dances with shoppers while singing the campaign theme song, “The Shack is Back,” and Carlos Mencia, who shops for Father’s Day gifts.

Hedge fund Standard General acquired more than 1,700 store leases and rights to the RadioShack name earlier this year, exiting bankruptcy as RS Legacy Corp., but another lender, Salus Capital Partners, is pushing for a full Chapter 7 liquidation of the chain. RadioShack hopes to iron out these differences and relaunch its e-commerce site later this year.