Dive Summary:
- Market Force Information has released a study naming Publix Pharmarcy as the top U.S. retail pharmacy provider based on customer satisfaction.
- Target ranked second in the study with Kroger earning third. All three retail chains earned high marks for service, cleanliness atmosphere and checkout times.
- "Faced with a plethora of choices, consumers seldom give a pharmacy another chance, so being adequate is no longer good enough.” said Janet Eden-Harris, CMO for Market force.
From the article:
Market Force’s study was designed to uncover which pharmacies consumers prefer for their health and wellness needs, as well as why they favor one pharmacy to another. When asked to rate their satisfaction with their most recent pharmacy experience and their likelihood to refer that pharmacy, consumers scored Publix above all others.