Dive Summary:
- Comparison shopping website and mobile app PriceGrabber has announced its plans to purchase women’s fashion mobile shopping app, Snapette.
- The Snapette mobile app is free to download for consumers and the company claims that over 1.5 million shoppers currently use the mobile app.
- “PriceGrabber’s breadth of relationships with retailers and publishers, as well as deep expertise in connecting retailers with consumers, will accelerate Snapette’s penetration of both local and online commerce,” said Snapette co-founder Sarah Piji.
From the article:
“The addition of Snapette reinforces our commitment to investing in mobile commerce and expands the PriceGrabber platform to more effectively reach fashion shoppers,” says Jeff Goldstein, president of PriceGrabber.
