Dive Brief:

• PoachIt, a price tracking service founded in 2012, has raised $1.8 million in funding, bringing its total funding to $2.8 million.
• The website and mobile app track coveted retail items, alerting them of price drops and available coupons to help them obtain the lowest deal on a purchase. 
• The service is tracking over half a million products so far, and will use the funding to launch an iPad app and bring local offers to mobile users through push notifications. 

Dive Insight:

PoachIt's engagement rate may be the most attractive number for retailers: Emails from the company alerting shoppers of price drops have an open rate of 64% and click through rate of 17%. This service promising the lowest possible price may help customers finally pull the trigger on an item that might have otherwise sat stagnant in a cyberspace shopping cart.