Pottery Barn Kids, Lego partner on home collection

Dive Brief:

Pottery Barn Kids on Thursday debuted a Lego x Pottery Barn Kids collection, according to a company press release.
Products include bedding, rugs and decorative accessories, and are priced between $22.50 to $318.
The collection was designed in partnership with the Lego Group and is meant to bring "an artistic interpretation of the Lego brand's beloved icons and colorful bricks to children's home furnishings for the first time," per Pottery Barn Kids.

Dive Insight:

Pottery Barn Kids is kicking off the new year with the debut of a product line with beloved toy brand Lego.

"We loved seeing the Lego design principles of playful and iterative storytelling woven into the beautifully crafted Pottery Barn Kids pieces," Satwik Saraswati, design director of Lego Licensing and Extended Line, said in a statement. "We look forward to this collection unleashing creativity and fun in children's rooms, as it did within our teams when they came together to work on it."

Lego has partnered with a number of retailers over the years, most recently with Target during the 2021 holiday season. That tie-up produced nearly 300 products, most of which were under $30 and featured items including household goods, toys, apparel and pet products. The company also announced a multi-year partnership with athletic retailer Adidas in 2020 and a collaboration with Ikea on a storage solution that same year.

Williams-Sonoma brands Pottery Barn Kids and Pottery Barn Teen reported $316 million in net revenue in the company's third quarter, a 13.7% increase year over year. The brands, which report their combined results in earnings, also saw a 16.9% rise in comp revenue growth over the same quarter in 2020.

"The Lego Group's brand values are what made them such a natural partner for Pottery Barn Kids," Allison Spampanato, senior vice president of Design for Pottery Barn Kids, said in a statement. "With this collection, we've created high-quality and thoughtful products, designed with care for people and the planet, that inspire creativity and imagination at home."