Dive Brief:
- Pottery Barn on Friday launched a new collection aimed at serving consumers living with disabilities, injuries or those who are aging, according to a press release.
- The Accessible Home collection features products for the bathroom, office, living room, bedroom and dining room, including bathroom consoles, pivot mirrors, grab bars, motion lift chairs, desks, tables and lighting fixtures. Select products are compliant with the Americans with Disabilities Act, according to Pottery Barn’s website.
- The collection is available on the retailer’s website as well as at select stores.
Dive Insight:
Pottery Barn’s launch of The Accessible Home collection was rooted in inclusive design, the company said in its announcement.
“In our ongoing commitment to enhance the quality of lives at home we’re excited to now better serve our customers’ specific needs with The Accessible Home," Marta Benson, Pottery Barn president, said in a statement. "Our mission is to incorporate accessibility into everything we do — providing beautiful, thoughtful design that makes a home a more comfortable place for everyone.”
The Williams-Sonoma brand said in its announcement that it is the first luxury home company to offer a collection in these categories with accessibility in mind. Pieces in the collection include some of Pottery Barn’s most popular styles, including the Clarence Vanity and Pacific Desk.
Retailers in recent years have increasingly developed products with greater accessibility. Target, Zappos and Tommy Hilfiger have launched collections for adaptive apparel — a market expected to reach $54.8 billion in the U.S. alone by 2023, according to a 2019 Coresight Research report.
Pottery Barn’s collection also comes as parent company Williams-Sonoma reported “record” first quarter earnings results in May. The retailer reported revenue grew 8.1% year over year to $1.9 billion, while comparable sales grew 9.5%. At the Pottery Barn banner, revenue grew 14.1% year over year to $775 million, while comps were up 14.6%. The company reiterated its outlook, expecting fiscal 2022 revenue to grow in the mid-to-high single digits, and for it to reach $10 billion in revenues by 2024.
