Poshmark debuts listing videos feature to showcase sellers’ items

Dive Brief:

Poshmark has introduced its listing videos feature, which allows sellers to create accompanying videos for their product listings, the company stated in information emailed to Retail Dive.
With the listing videos feature, sellers can post a cover image, record or upload a video, customize the video and post it with their listing. Sellers can only add one video per listing, and the listing videos can only be up to 15 seconds long, per Poshmark's email.
The feature will allow consumers to get more details about products before purchasing them, such as the fit, drape and texture. The content will remain on the seller's page as long as the item is available for purchase and will automatically post to a seller's Posh Stories.

Dive Insight:

The launch of Poshmark's listing videos follows last year's release of Posh Stories, brief shoppable videos and photos of sellers' item listings. The company stated that the listing videos feature allows consumers to regain some of the in-person shopping experience and expand the platform's multimedia capabilities.

"Video is a massive business priority for Poshmark, as it has the ability to seamlessly bring commerce and content together in a very real, engaging and palpable way," the company said. "With the company's vision rooted in cultivating rich, meaningful experiences for its community, Poshmark is using video as a new channel to strengthen that engagement and build for the future of social commerce."

Last month, the platform officially launched into the pets category, which includes new and secondhand pet accessories, supplies and toys for a variety of animals. The company stated that entering into a new product space demonstrates Poshmark's long-term strategy to scale the company through category expansion. The online social commerce platform expanded into the home category in the summer of 2019.

Meanwhile, the company kicked off its IPO in January, trading under the symbol POSH. In its first quarterly report as a public company, Poshmark reported $69.3 million in net revenue — a 27% revenue year-over-year increase. Yet, the company issued a weaker than expected outlook for the current quarter, per CNBC.