Dive Brief:

• Pinterest’s developer platform has gone live with its first partners, Polyvore and IFTTT, two services that encourage mobile engagement. 
• Polyvore’s scrapbooking tool allows people to test out different apparel and accessory options with a paper doll-like interface. 
• IFTTT’s digital linking service connects more than 200 mobile apps to automate functions such as image archiving and text notifications. 

Dive Insight:

Pinterest’s first developer partners are two very different companies with one thing in common: They will help the bulletin board service add content and build engagement. Fashion app Polyvore offers a digital scrapbook of outfit choices that users often share to Pinterest boards, and IFTTT promises to connect Pinterest to more than 200 apps, which should help automate the pinning process.

While similar to Pinterest in allowing users to curate and publish their likes, Polyvore offers product pricing and click-through buying options to encourage shopping, and the platform will soon include a “pin here” button to build Pinterest content. IFTTT’s “if this, then that” app will help automate the pinning process rather than asking mobile users to upload images separately.