Dive Brief:

• The online bulletin board Pinterest may enter e-commerce by introducing a “Buy” button within the next six months, reports Re/Code. 
• A buy button would allow users to order and pay products discovered on Pinterest without leaving the website or app. 
• Pinterest boasts 70 million monthly visitors, who use it to save, organize and share virtual scrapbooks of recipes, furniture, clothing, and other likes. 

Dive Insight:

Pinterest will soon install a “Buy” button on its site and app, a move that could quickly make the virtual bulletin board into an e-commerce powerhouse. While the site and mobile app enjoy wide popularity and “pins” often highlight planned purchases, Pinterest has so far not included an option to purchase goods posted on user boards.

Payment processing will likely be handled by Stripe, which recently helped Facebook and Twitter launch e-commerce “Buy” buttons; details on fulfillment and other back-end functions are unclear. While Pinterest has taking its time entering e-commerce, 70 million users already visit the site to discover and share new products every month.