Dive Brief:
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Perfect Corp. has moved beyond its usual beauty space and developed software that creates augmented reality 3D glasses from product imagery. The technology allows wearers to try on glasses virtually from online product catalogs, according to the company's Tuesday announcement.
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Perfect Corp.'s software uses three product images to generate a live camera 3D virtual rendering. The tool enables brands to add reflections to lenses to improve the products' aesthetics and create an interactive experience for customers, the company said.
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The technology is available through desktop and mobile web browsers, per the company announcement.
Dive Insight:
Perfect Corp.'s rollout of eyewear try-on tools is a departure from its usual virtual beauty tools. The new feature also comes as the company raised $50 million in Series C funding last month to expand its AI technologies.
Besides introducing its own tools, Perfect Corp. has also sought to help other businesses with its AR tech try-on tech. The company has teamed up with others like Alibaba, Snapchat and Ulta, and begun offering its tech to small businesses. The beauty tech creator also partnered with on-demand beauty services company PRIV to feature its Runway Trends Collection during Fashion Week in February 2020.
The ability for customers to test products remotely has led others to invest in virtual try-on technology as well. Google partnered with ModiFace and Perfect Corp. on AR beauty experiences, while Sally Beauty and Warby Parker have introduced their own virtual try-on technology. Warby Parker did so for eyewear in 2019, to compliment to its home try-on offer.
