Dive Brief:
- PayPal will be working with nine retailers including Aeropostale, Dockers, Levi's and Sports Authority to offer free two-day shipping in a promotion that will compete with services from Amazon Prime and ShopRunner.
- The promotion was announced this week as a "limited-time" offering, but it does not currently have an expiration date attached.
- No minimum purchases or membership fees will be required, giving PayPal a potential advantage over similar deals.
Dive Insight:
Retailers will be picking up the bill for PayPal's new service, which is why consumers may find it enticing. The eBay-owned payment processor has a small stable of partners compared to Amazon and ShopRunner, but it could potentially attract more if retailers see sales boosts this month.