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Dive Brief

PayPal brings 'One Touch' checkout to online transactions

Published April 29, 2015
By
Ian P. Murphy
Flickr; Geoff Livingston

Dive Brief:

  • PayPal is extending its One Touch payment product to websites accessed via desktop and mobile. 
  • After entering their user names and passwords once, shoppers will be able to make "one touch" payments on sites accepting PayPal without entering the information again. 
  • PayPal will begin rolling out the option this week to merchants that already accept PayPal payments. 

Dive Insight:

PayPal has beaten Apple Pay to the punch where web payments are concerned, rolling out a simplified payment system that allows repeat users to complete payments with just a couple of clicks wherever PayPal is accepted.

One Touch is similar to the single-click payments system available to Amazon.com customers following log-in. After entering their user name and password once, returning shoppers can simply click to choose PayPal, and click again to confirm a shipping address and source of funds.

One Touch for may prove more popular than the One Touch app, which PayPal debuted last year. The app has helped partner e-commerce companies increase sales, PayPal says. 

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Filed Under: Operations, DTC

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