Dive Brief:

• The Court of Paris ruled in favor of apparel retailer Guess in a trademark dispute with Italian luxury label Gucci. 
• Gucci accused Guess of selling shoes, bags and belts that copied its designs, seeking 55 million euros ($62 million) in damages. 
• The court found no trademark infringement or unfair competition and ordered Gucci to pay Guess 30,000 euros ($34,000). 

Dive Insight:

A French court decided the latest in a series of lawsuits between Gucci and Guess in favor of the Los Angeles-based apparel brand. A 2012 case in New York found in favor of Gucci, but awarded only $4.66 million of the $120 million sought; Gucci, owned by French luxury goods group Kering, also won an appeal last year in Milan.

At the center of the issue is the use of designs similar to the interlocking G pattern, script logo and red-and-green stripe design Gucci has used for decades. The case is now more than four years old and isn’t over yet—Gucci has lawsuits pending in China and has indicated it that will appeal the French decision.