Dive Summary:
- Visa announced today that Overstock.com signed on as the latest--and, at $1 billion in annual online sales, largest--retailer to use the V.me digital wallet, and that another 132 merchants are due to join in the coming months.
- Consumers that preregister with V.me can take advantage of a simplified payment process that requires users to enter only a username and password to complete a transaction on the websites of any of the digital wallet's 35 online retail partners--which also include 1-800-FLOWERS, LivingSocial and Newegg.
- Overstock also recently joined forces with Piquora (formerly known as Pinfluencer) to add Pinterest-style galleries to its website and is also reportedly considering a locker-style system that would provide a secure location for items to be delivered when a customer may not be at home.
From the article:
... For Overstock, it’s another step ahead to streamline its service and make it more consumer friendly, and gain more of a competitive edge over the likes of Amazon.
Here it’s about speeding up the process of payment — before people change their minds or get distracted by something else online. “V.me adds yet another quick, simple and safe method to purchase on Overstock.com,” said Dave Nielsen, co-president, Overstock.com, in a statement. “Visa is a trusted and reliable brand that reinforces our commitment to our customers.” ...