Dive Summary:
- In an attempt to reduce sticker shock to consumers, Overstock.com is adding free shipping on orders over $50 along with flat rate shipping at $2.95 for all orders less than $50.
- The company is also utilizing their free shipping strategy in conjunction with their" Club O" rewards program with essentially gives buyers a free shipping option all the time regardless of order cost.
- The 13 year old company has always offered flat rate shipping throughout its history, but this will mark a permanent change to shipping policy rather than an occasional promotion.
From the article:
"...Sticker shock at checkout has always annoyed online shoppers, which is why we have offered one low flat rate of $2.95 for over a decade. Now we are taking it a step further by making shipping free on all orders over $50," states Patrick M. Byrne , Overstock.com's chief executive officer.
Overstock.com has offered the low flat-rate shipping of $2.95 for most of its 13 year history, with free shipping promotions at various times during the year and lately throughout the holiday shopping season..."
