Dive Brief:
- DTC cookware brand Our Place has launched on the Amazon Store in the U.S., according to a company press release.
- Through Amazon, the brand is offering its popular Always Pan 2.0 for $150, Perfect Pot ($165), Cast Iron Always Pan ($155), Cast Iron Perfect Pot ($175), Cast Iron Hot Grill ($95) and its Ovenware Set ($195).
- Our Place has been expanding its distribution in recent years through wholesale partnerships and by opening its own stores.
Dive Insight:
The launch on Amazon gives Our Place another way to expand its selling universe and meet new customers.
"We're thrilled to partner with Amazon to bring Our Place to even more kitchens across the country," Shiza Shahid, co-founder and co-CEO, said in a statement. "Our Place has always represented more than just kitchenware; it's about bringing thoughtfulness back to our meals and the ritual of creating meals for others and together. We're proud to partner with Amazon to further our mission."
In addition to new partnerships, Our Place last year opened its own brick-and-mortar locations. The brand presently has two stores in Southern California, one on Melrose Avenue in West Hollywood and the second in the Venice neighborhood of Los Angeles on Abbot Kinney Boulevard.
The brand in the past also formed wholesale partnerships, including with Nordstrom where it sold products through shop-in-shops as well as on the department store’s website.
Our Place, which launched in 2019, bills itself as a “mission-driven” company with a goal of producing cookware designed for multiple uses.
The company became popular for its Always Pan, which claims to replace up to 10 pieces of kitchenware. The Always Pan 2.0 is made with the brand’s proprietary toxin-free, ceramic coating, Thermakind, and the body is made from 100% post-consumer recycled aluminum.
Our Place has also partnered with celebrity Selena Gomez on different colored versions of the brand’s cookware.
The partnership with Amazon comes as more DTC brands begin selling on the platform. In the past year, Peloton and vitamin and supplements brand Care/of began selling on Amazon.
