Dive Summary:

• According to Credit Suisse analyst Michael Exstein, a ‘new era of flagship city stores’ could be catching on for major retailers across the U.S.
• The rise is mobile and Ecommerce could be reshaping the role of the flagship store as a high-profile brick-and-mortar presence.
• Flagship stores might be seen as an attraction themselves which could lead to a fewer number of total store locations which could potentially boast staying power.

From the article:

“In an age where e-commerce is emerging from its infancy to a more established and integrated part of the retailing system, it seems that flagships serve two purposes. These include retailers’ affirming brand stakeholders in addition to a hedge against how the retailing structure could evolve in the next decade,” he said.