Dive Brief:
- Price-tracking software provider Indix Corp has raised $15 million in funding to help it expand its team of data analysts and engineers and add customers.
- Indix tracks pricing, promotions, and availability for more than 800 million consumer products.
- Indix’ current clients include Sierra Trading Post, Microsoft Corp., and Shoes.com.
Dive Insight:
Indix Corp. has added $15 million in Series B funding from Nokia Growth Ventures, Nexus Venture Partners and Avalon Ventures, adding to its $15 million in startup funds. It plans to use the money to attract more clients for its price-tracking software and the staffers needed to supply them with data.
Indix crawls the web to find information on specific products, helping suppliers and retailers track pricing trends and promotions over time, and adjust prices appropriately to stay competitive.
