Dive Brief:
- Old Navy is offering a one-year guarantee for uniform styles purchased now through Sept. 30. Items may be returned for a full refund with original receipt for 365 days from the date of purchase.
- Uniform styles purchased in stores and online are eligible for the guarantee, but returns must be made to a store, according to a company announcement.
- Eligible styles will be marked with a badge online, while uniforms will be displayed in designated sections in stores.
Dive Insight:
Old Navy is ready to drive shoppers to its stores during the back-to-school season.
Touting secure stitching, reinforced knees and fabric that stretches with movement, the retailer is showcasing the durability of its kids’ apparel. The company performs testing on its uniform products to ensure they meet quality standards and maintain performance after daily wear.
“At Old Navy, we understand the demands of a busy school year. That's why our uniform products are made using durable fabrics that are proven to be built to last,” Sarah Holme, Old Navy head of design and product development, said in a statement. “We go the extra mile to ensure our uniforms can withstand the test of time, providing long-lasting value for both parents and students.”
The program may be well-timed as consumers look for deals heading into the school year. The National Retail Federation forecast that back-to-school spending is expected to reach record highs this year, with K-12 forecast to reach $41.5 billion.
“Even though consumers plan to spend more on school and college-related items this year, they are still looking to find the best value and deals,” Phil Rist, executive vice president of strategy at Prosper Insights & Analytics, said in a statement on the report. “Consumers are stretching their dollars by comparing prices, considering off-brand or store-brand items, and are more likely to shop at discount stores than last year.”
Old Navy also wants to entice customers to spend at its stores through its price point. For the back-to-school season, all uniform basics will be priced at $15 and under as part of the promotion.
