Dive Brief:

• A September report from Econsultancy and RedEye found that 95% of client-side marketers surveyed who have implemented personalization with offline channels saw a rise in conversion rates. 
• This 95% uplift in conversion rates was higher than every digital channel studied, including search engine marketing, email, and social media. 
• According to the report, only 23% of client-side marketers surveyed had personalized offline channels, while 88% had email personalization and 44% had personalization for websites. 

Dive Insight:

While email and website are—according to the report—some of the top priorities for marketers when it comes to personalization, it seems that many are missing the all-important human touch. This gap emphasizes the need for omnichannel in every part of the retailer's operation, including marketing.