Dive Brief:
- MasterCard’s digital payment platform, MasterPass, has signed a number of new partner companies, including Office Depot and Neiman Marcus.
- MasterPass is accepted in 16 countries, and allows payment with any enrolled card across devices without re-entering card and shipping information.
- Other companies set to implement MasterPass to streamline payments include jewelry retailer Blue Nile, online fashion discounter Rue La La, and the American Red Cross.
Dive Insight:
Two big retailers have signed with MasterCard to use its platform-agnostic MasterPass digital payments system. MasterPass lets customers pay with any registered card, online and in-app, from a variety of devices, without having to re-enter their information every time they make a purchase.
The moves mark a major commitment from two large retailers, many of which have been cautious about implementing digital payments technologies, waiting for a majority of consumers to commit to one of the available offerings. Neiman’s—itself typically an early adopter of new technologies—cited MasterPass’ speed and convenience in choosing the system.
