Dive Summary:
- NY & Co. and Eva Mendes will release an as yet unnamed clothing line that will incorporate a new strategy of wearing work clothing which doubles as evening attire.
- NY & Co. states that Mendes was a perfect fit for the collaboration because she is empowered and independent, which is relatable to most women.
- NY & Co. hopes the line will expand its already popular offering of work wear while also making women feel beautiful and glamorous.
From the article:
"...New York & Company and actress Eva Mendes announced that they have signed a multi-year agreement to collaborate and create a co-branded seasonal capsule collection available at New York & Company (NY&C) stores nationwide and online beginning fall '13..."
