Dive Brief:
- With deals kicking off early, Nordstrom and Nordstrom Rack announced a series of events and services for shoppers this holiday season, according to a Wednesday press release. The retailer is also releasing a holiday campaign featuring Emmy-nominated actress Christina Ricci and Grammy award-winning performer Leslie Odom Jr.
- Beginning Nov. 4, Nordstrom will offer gifting stations in select locations where shoppers can find a curated selection of men's, women's, home, beauty and other products for stocking stuffers or last-minute gifts. At Nordstrom Rack, customers can buy grab-and-go boxed gifts and browse gift shops with items under $25, $50 and $100.
- The retailer is hosting in-store and virtual events for the season, featuring guests like influencer Dan Pelosi, interior designer Mikel Welch and Nordstrom Managing Fashion Editor Kate Bellman. The events include content on tree trimming, holiday fashion tips, hosting and gift ideas, as well as in-person holiday meals.
Dive Insight:
Nordstrom is touting a number of services for the holidays, including gift wrapping, free gift help from stylists, and same-day or next-day order pickup. The department store is also continuing a partnership formed two years ago with Balsam Hill to offer Christmas tree lots at select stores, and its Pop-In@Nordstrom experience has been refreshed with goods from global artisans.
"The holiday season is one of the most exciting times for Nordstrom and our customers, and we are here to make shopping easy and fun," Jamie Nordstrom, chief stores officer at Nordstrom, said in a statement. "We look forward to creating meaningful and personalized connections with our customers, however they choose to shop with us – in-store, online, at Nordstrom or at Nordstrom Rack. We hope that our customers will feel inspired by the products we've curated for gifting and holiday occasions, the festive experiences that we've created and the convenient services we offer to make holiday shopping enjoyable and less stressful."
To execute its in-store and online operations this holiday season, Nordstrom joins other retailers in staffing up. The company said it is hiring 20,000 employees across its Nordstrom and Nordstrom Rack stores, supply chain facilities and customer support staff. Other retailers, including Macy's, Kohl's, Walmart and Target, are hiring tens of thousands of workers to prepare for the holiday demand.
