Dive Summary:
- An international leader in retail coffee makers and products, Nespresso, has announced the opening of its new flagship store, located in Boston.
- The newly-redesigned location features over 2,400 sq. ft. of space and will offer consumers a variety of menu items from baked goods to artisanal jams.
- "The Boutique will offer visitors a chance to connect with the brand in a uniquely sensorial way, and is exemplary of Nespresso's commitment to the highest-quality coffee, products, and customer service. We look forward to sharing our deep coffee expertise and unique lifestyle offerings with the city of Boston," says Nespresso president Frederic Levy.
From the article:
The Boston Boutique redesign is the latest indication of the brands continued domestic growth and its commitment to expanding its U.S. presence. Nespresso pioneered the global premium portioned coffee concept over 25 years ago when it introduced its range of smartly-designed and convenient single-serve espresso machines to European consumers.
