Dive Brief:

• Neiman Marcus is planning to invest $100 million to boost its omnichannel experience for consumers.
• The luxury retail chain recently began offering free shipping for online purchases, allowing shoppers to better price-compare merchandise.
• The move is likely intended to help the company remain competitive with Amazon, but could take 3-5 years to fully implement.

Dive Insight:            

Online competition for upscale merchandise has been heating up with Amazon’s recent launch of its new luxury beauty site for men and women. Neiman Marcus describes the project as a multiyear initiative and will begin in 2014.