Dive Brief:

• Just in time for the 2013 holiday shopping season, Neiman Marcus has announced new incentives for online shoppers shopping its website.
• The retailer is now offering free standard shipping and returns for merchandise purchased through the site.
• The new shipping incentive to online consumers will be offered at Neimanmarcus.com and Bergdorfgoodman.com, as well as purchases made and shipped by consumers in-store.

Dive Insight:

According to Neiman Marcus, free shipping and returns have long been the top request from its customer base. Although the service appears to have been strategically put in place to capitalize on holiday shopping, Neiman Marcus plans to offer the incentive on a permanent basis for purchases made in-store and through e-commerce.