Dive Summary:

• Neiman Marcus has teamed with Popsugar to create a luxury gift-box for the upcoming holiday season.
• The limited-edition luxury item will be available to consumers by subscription purchase and offers direct shipping to recipients.
•  The luxury gift box will be marketed through Popsugar’s subscription box service, Popsugar Must Have.

Dive Insight:

Popsugar is a leading media and technology company centered on combining content with commerce. The gift-box will include a number of undisclosed products from at least eight different high-end brands.