More retailers, including Starbucks and Wal-Mart, sign with Visa Checkout

Dive Brief:

Retailers including Starbucks, Wal-Mart.com, Walgreens, the NFL Shop, and HSN Inc. now accept digital payments from Visa Checkout, according to Visa.
Visa Checkout now has more than 10 million consumer accounts, more than double what it had six months ago.
Visa and MasterCard have so far mostly competed to process payments at large websites, challenging PayPal, which has 106 million users worldwide.

Dive Insight:

Visa Checkout is quickly winning acceptance at the sites of some of the country’s largest retailers. Launched in 2014, the service allows shoppers to store payment information and make payments without leaving a website.

While the latest figures aren’t available, MasterCard’s competing product, MasterPass, was available at about 250,000 retailers as of June 2015, with Visa then serving about half that. Visa Checkout’s user base has since doubled, however, to 10 million.

Visa Checkout’s newest partners add to a stable that already included Best Buy, Staples, and Williams-Sonoma, where it helps complete transactions from “shoppable” YouTube videos. Walmart.com will accept Visa Checkout later this year.