Dive Brief:
- Nearly 2 million users of the mobile app ShopAdvisor will now be notified of relevant products and offers nearby under a new arrangement with Mobiquity Networks.
- A location-based mobile advertising network, Mobiquity maintains beacons in 220 shopping malls nationwide, more than any other provider in the country.
- ShopAdvisor’s concierge service offers consumers information on more than 200 million products at 16,000 retailers.
Dive Insight:
Mobiquity Networks will provide ShopAdvisor with location-based information to target consumers in malls nationwide under a new partnership. Users of the ShopAdvisor site and mobile app will receive alerts when they are near retailers carrying products in which they have expressed interest, get details on prices and special offers, and be notified of comparable offers and products.
Using ShopAdvisor, consumers can highlight products they want and take advantage of personalized offers; the app will now be able to steer them to the appropriate bricks-and-mortar stores as they shop. Mobiquity currently has beacons in 220 premier U.S. shopping malls, and plans to add about 20 locations this year.
