Dive Brief:
- Mobile commerce will account for 29.7% of U.S. e-commerce sales this year, Internet Retailer’s 2016 Mobile 500 says, up from 24.6% of sales in 2014.
- U.S. mobile commerce sales are projected at $104.1 billion, 38.7% more than the $75.0 billion tallied in 2014, and are expected to grow twice as fast as general e-commerce sales.
- M-commerce is growing faster in Latin America, Europe and especially Asia, where the 14 ranked retailers’ sales grew 249.3% year-over-year.
Dive Insight:
Mobile is taking up a bigger share of U.S. e-commerce, accounting for a projected 29.7% of sales in 2015. Almost 60% of the nation’s population now owns a smartphone, and monthly mobile visits to the 378 retailers ranked on Internet Retailer’s U.S. Mobile 500 reached $3.0 billion in 2015, up 68.3% from the year prior.
Mobile apps that help streamline shopper interactions and offer customers enhanced features are the key to tapping booming m-commerce sales. The 180 top retailers that offer apps reported that sales resulting from those apps grew 44% in 2015, while overall mobile sales are projected to grow by 15%—still more than twice as fast as overall e-commerce.
