Dive Summary:
- Smartphones and tablets are a driving force behind retail sales, contributing to positive sales numbers while also displaying influence over retail sales totals, according to a report released by emarketer.
- The report estimates U.S. “mobile commerce” sales could reach $39 billion in 2013 up more than 56% over 2012 and nearly three times the total spent in 2011.
- The numbers reached include products and services ordered on any mobile device regardless of payment method and exclude travel services or event ticket sales.
From the article:
Tablets are driving much of this spending growth. The majority of mcommerce sales this year will be made on tablets, compared with the 35% of mcommerce sales expected to be made on smartphone devices. By 2017, tablets’ share of US retail mcommerce sales will rise to 71.5%, vs. 27% for smartphones.