Dive Summary:
- For the second year in a row, Michaels will be handing out more than $100,000 in gift cards to consumers on February 17 to celebrate Random Acts of Kindness day.
- The company hopes its actions will move gift card recipients to "craft it forward" and provide an act of kindness to another person.
- The store is encouraging followers to share their own stories of random acts of kindness on Twitter through the hashtag #RAOKDIY to inspire good will.
From the article:
"...In celebration of Random Acts of Kindness Day on Sunday, Feb. 17, Michaels hopes to inspire customers to participate by giving away more than $100,000 in gift cards at its nearly 1,100 U.S. and Canada stores..."
