Dive Summary:
- Google and Hewlett-Packard have announced they will suspend sales of the Chromebook 11 laptop.
- The decision from the companies is based on consumer reports of an overheating power supply.
- Chromebook 11 sales will be halted temporarily at Best Buy, Google Play Stores and Amazon.com.
Dive Insight:
In some cases, consumers reported that the overheating issue caused the Chromebook 11 charger to actually melt from the heat. Chromebooks are usually priced at under $500 and had been experiencing a rise in demand for the device among consumers. Chromebook 11 sales accounted for 3.3% of the total sales market for back-to-school shoppers this year and could cause a setback in demand for the device.